Sharing helpful, educational graphics on your social media is a great way to connect with expecting parents and establish yourself as the go-to photographer in your area. One of the most effective graphics you can post is a "Best Time for Newborn Photos" table that explains when parents should book and schedule sessions for the best results.

Here’s exactly how to make one — even if you’re not a designer.

Step 1: Pick the Timeframe You Want to Share

Decide which due months you want to cover.

Example: September through December (seasonal content) or the whole year (evergreen post).
Pro tip: Break it into smaller seasonal chunks so you can post new versions throughout the year.

Step 2: Calculate the Ideal Session Windows

Parents often don’t know that the best time for newborn photography is when babies are 7–14 days old.

Take the due month range (e.g., Sept 1–30)
Add 7–14 days to find the photography window (e.g., Sept 8–Oct 14)

Step 3: Add a Pre-Booking Recommendation

Many photographers are booked weeks in advance, so this column adds urgency and value.

Suggest booking 2–3 weeks before the due date.
Example: Due Sept 1–30 → Book Aug 10–Aug 24.

Step 4: Lay Out Your Table

You need four columns:

Due Month
Estimated Due Date Range
Ideal Session Window (7–14 Days Old)
Suggested Pre-Booking Period

Step 5: Make It Visually Appealing

Even a simple table can be made Instagram-worthy with clean design and soft colors.

Use natural tones (whites, beiges, soft browns, muted pastels).
Choose a readable font — avoid script fonts for the table text.
Keep plenty of white space so it looks modern and uncluttered.

Prompt Example for AI Design Tools:

Create an Instagram square post with a clean white background, soft brown text, and a modern serif heading that reads “Best Time for Newborn Photography.” Include a 4-column table with the headers: Due Month, Estimated Due Date Range, Ideal Session Window, Suggested Pre-Booking Period. Use a minimalist, elegant style.

Step 6: Add Your Branding

Place your logo subtly in one corner.
Add your website or Instagram handle in small text.
This ensures your graphic gets credited if it’s shared.

Step 7: Write a Caption That Educates & Inspires

Pair your graphic with a helpful, engaging caption:

Example:
"Expecting this fall? 🍂 The best time for newborn photos is when your little one is just 7–14 days old. That’s when they’re still in that sleepy, curly stage that makes those dreamy newborn poses possible! Check the chart to see your perfect booking and session dates, and let’s get your spot reserved before the calendar fills up!"

Step 8: Post & Reuse

Share on Instagram, Facebook, Pinterest, and in your email newsletter.
Save the file so you can update it each year.

Final Tip:
You can easily refresh this content by swapping the months and updating the colors for different seasons. It’s a great way to keep your feed looking consistent while delivering real value to your audience.

Want my exact Chat GPT conversation?

My first prompt

create a table that shows when is the best time to have your baby photographed assuming the 7-14 day average time if you are due October November December or January and assuming you are pre booking your session 2-3 weeks before you are due.

Second prompt

create the same table starting with September and ending with december

Third prompt

now make this table graphically pleasing for instagram with natural colors

Fourth prompt

recreate graphic in instagram post size with the colors of white and soft brown

How to Create a Beautiful “Best Time for Newborn Photos” Guide for Your Social Media